Brand guidelines · v0.1 · Sep 2026
encash.co.in brand
The identity system for encash.co.in — logo, colour, type and stationery, and how to use them together.
About the name. Relates to converting financial assets into cash, evoking trust in financial transactions.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “e” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1F6B4DRGB 31, 107, 77#134233RGB 19, 66, 51#C8892ERGB 200, 137, 46#10261DRGB 16, 38, 29#F6F4EERGB 246, 244, 238Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxTurn Your Assets into CashH2 · 36pxTurn Your Assets into CashH3 · 24pxTurn Your Assets into CashBody · 17pxTurn Your Assets into CashCaption · 13pxTurn Your Assets into CashLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@encash.co.in
www.encash.co.in
Founding Team
encash.co.in
hello@encash.co.in · www.encash.co.in
www.encash.co.in
Explorations
Alternative wordmark directions considered for encash.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.